Drawing on cloth with needle and thread is an art. It’s always been.
From this finest handicraft activity, exercised manually since ancient times, modern technology developed incredibly effective machines. Technology that must be exploited in promotional comunication, a field in which embroidery is a sign of strong personality.
The noticeable manufacture, the tactile sensation, the richness in particulars getting to a closer look: thickness, iridescent colors, tridimensionality, translucence.
There’s much more life than in simple print.
A good embroidery is the result of ability and care, even in the promotional field. As long as experience is there. As long as it’s done with accuracy. Art direction must remain Made in Italy.
Idearicamo gives its best when quality is crucial.
Even better, granted. Mostly in the event of voluminous supplies at competitive expenses.